| In the contemporary world, human civilization has | | | | creating a web site is to ensure the availability of |
| come to depend immensely upon technological | | | | information on a particular subject and there are |
| tools and computers are indispensable to human | | | | certain patterns which are followed by the various |
| existence. The coming of the internet has not | | | | commercial websites. The most important factor |
| only revolutionized the modes of communication, | | | | here is definitely the content that constitutes the |
| but today any information is available at one's | | | | web site and here it is necessary to remember |
| finger tips just a click away. It is important to | | | | that one must provide adequate and valid |
| note here that the internet is made up of various | | | | information rather than filling up the web pages |
| web sites which provide a plethora of information | | | | with unnecessary data. A very important aspect |
| to the consumers. While the consumers are | | | | is that the web site should be appealing in terms |
| satisfied many organizations are able to reach out | | | | of its visual appearance and the style of designing |
| to a wider arena thus increasing their marketing | | | | should be alluring and professional but not |
| and sales. Therefore, web sites on the internet | | | | over-exaggerated. The web site should be |
| are vital in aiding a firm to increase its profit and | | | | user-friendly that is to say that navigation should |
| therefore it is evident that designing a web site is | | | | be simple. One of the most important aims of a |
| a complex affair and needs to be done with | | | | web site is to ensure that it has enhanced visibility |
| extreme care while conforming to the various | | | | i.e. it is visible in the search results conducted by |
| guidelines set down by the World Wide Web. In | | | | the various search engines. Under such |
| the web sites, all content is made available | | | | circumstances, if the site is better visible, it will |
| composed in the form of markup language which | | | | also ensure more visitors. |
| is appropriate for understanding by the web | | | | A web site is comprised of various web pages |
| browser and the GUI or the Graphic User | | | | which are HTML format files having their own |
| Interface is responsible for the display images. A | | | | URL. The web site comprises of various |
| web site usually provides necessary information | | | | hyperlinks which join together these web pages |
| on a particular topic and it is made available in the | | | | and all websites need to be affiliated with search |
| form of written content and graphics arranged in | | | | engines. |
| a series of web pages. The main purpose of | | | | |