| Branding campaigns are done for the purpose of | | | | Banner ad campaigns have certain advantages |
| getting a company's name out to the public. They | | | | over other mediums of ad campaigns. A banner |
| usually coincide with promotional advertisements in | | | | ad does not have to worry about the immediate |
| other venues: print, radio, television, sponsorship | | | | or short-term results because it's not primarily |
| of events, etc. Generally speaking, the type of | | | | meant for fast results. Banner campaigns are |
| company that uses a branding banner ad | | | | usually done in waves over a period of time to |
| campaign may either already be well-established | | | | create recall and gather attention. It can be an |
| with the public (like Coca-Cola or Microsoft), or it | | | | advantage to prominently advertise your |
| may be a company that isn't yet known to the | | | | company's name or an on a banner because it is |
| public but has the resources to do a large | | | | a fixed source of contact and event details. |
| promotion. | | | | |