| Here's a not-so-secret secret: the market is | | | | 3. Prepare an outline of how you will discuss the |
| getting tired of the usual eBooks and special | | | | said aspect of the subject. |
| reports that promises the most revolutionary | | | | 4. Do your research. |
| information. They want something new… | | | | 5. If your subject involves a certain niche, get a |
| something more… something that they | | | | digital camcorder and record the appropriate |
| could actually respond to. And it becomes an | | | | material. You may choose to add your audio in |
| Internet marketer's challenge to come up with | | | | real time, that is, while you're filming your footage, |
| novel products that would excite a market slowly | | | | or later on, during the editing process. |
| sinking to indifferent stupor. | | | | 6. If your subject involves online affairs, download |
| And the most encouraging product types that | | | | the screen capture program at . This would allow |
| have been invented in recent months are video | | | | you to capture your computer screen's |
| products. Yes, video that you could actually watch | | | | movements in .avi format. Camtasia would also |
| from your monitor screen. Video that is | | | | allow you to record the audio in real time, or you |
| accompanied by audio commentaries, which seek | | | | may prepare a different audio file via Windows |
| to inform, if not to entertain. | | | | Sound Recorder and synchronize both formats |
| There are many reasons why video products are | | | | later on. |
| better than written works, which have become | | | | 7. Edit the materials using a video editing software |
| passé after a decade or so. | | | | program. There are many of these for sale, but if |
| * People respond more to what they could see | | | | you want something readily available, Windows XP |
| and hear, rather than what they could merely | | | | comes with a movie maker program already. |
| read. | | | | 8. If you will offer your video product for |
| * People are more stimulated with what they get | | | | download, convert your file into .wmv format to |
| to enjoy watching. | | | | compress its size. |
| * Some information which cannot be clearly | | | | 9. If you choose physical delivery, burn your video |
| conveyed with written works can actually be | | | | product on CDs or DVDs, and prepare them for |
| demonstrated with video presentations. | | | | shipping. |
| * Video presentations present information in a | | | | 10. Then you could market your product already. |
| clearer, and often, more concise manner. | | | | Nothing is complicated about it. Creating your own |
| * Video presentations are viewed as more | | | | video product is indeed that simple. Anyone could |
| professional products compared to their | | | | do it, actually. And the applications for this type of |
| counterparts. | | | | creation are amazingly diverse. |
| Indeed, video products are easily better options | | | | * You could add video components to your sales |
| compared to conventional varieties. But the | | | | page to increase your response rate. |
| problem that most Internet marketers experience | | | | * You could offer downloadable video lessons to |
| with this medium is the seemingly complicated | | | | increase consumer confidence. |
| process involved in their creation. This, however, | | | | * Instead of preparing a written manual, you could |
| should not be the case. With the right knowledge | | | | demonstrate what is needed to be done with a |
| on how to proceed, you'd realize the creating a | | | | software product you're offering through a series |
| video product is easier than baking an apple pie. | | | | of videos that can be packaged with your item. |
| Let's take a look at the essential steps. | | | | The possibilities are endless. The above examples |
| 1. Select a subject you want to tackle, preferably | | | | are just a sampling of the many doors that video |
| a subject you are already familiar with. | | | | products can open for you. If you want to |
| 2. Select a particular aspect of that topic which | | | | favorably position yourself in the online marketing |
| you will want to discuss. It should be something | | | | field, do consider creating your own video |
| engaging and helpful for your future customers. | | | | products as soon as possible. |